Have you been looking for ways to boost your website traffic? Why not try guest posting? What is the difference with a regular blog post? If it is your first time hearing this term, here’s everything that you need to know about guest blogging.
Guest posts are valuable marketing tools in boosting your website traffic. It is like writing a blog post for another website, with some words linked to your website. So, it is like promoting your website through other websites.
The idea of guest blogging is to get a link back to your web properties. What are the basics of guest blogging? What are the things that you need to consider? More importantly, how can I look for the right partner? Let’s answer your questions about guest blogs one by one.
What Is Guest Posting?
Guest posting, nowadays, is writing a blog with several internal like and post it to other websites with authoritative and incredible web traffic. This way, it is like you are contributing a post to another person’s blog to promote, gain exposure, and build relationships. Guest posting helps build awareness of your brand with another audience and help push new traffic to your site. When it comes to Google ranking and SEO, links from other websites also contribute to massive success.
Guest blogging creates a connection with the blogger hosting your post, dials into their audience for additional exposure, and helps establish public authority. The overall concept is simple. You will write a blog according to the other blog owners’ requirements and get backlinks in return. For both website owners and bloggers interested in drawing more followers to their page, this allows guest blogging a win-win option.
Essential Things About Guest Posting
It is essential to create well-written guest posts because search engines are being picky, too. You must stick to the topic and let people read it with maximum value. People are going to continue to use social media to express your posts. As a result, there would be an increase in readership. The links outbound must be useful and relevant to the article. Moreover, make sure to anchor text precisely over the links.
How to Find Winning Sites For Guest Posting?
Two ways two know whether the website is a suitable recipient for guest blogging is if it has been ranking on search engines, and it has consistent website traffic. There are some ways to find websites for guest posting, and one of them is online searching.
Choose “Top” Blogs
The first step in prospecting is searching online, where else? You can type in phrases like “top + (specific field or industry). Then, Google will give you a list of your possible post partner. Check each result, and message them one by one. Pitch your ideas, and tell them how both of you can benefit when you write guest articles for them.
Advanced Search with Search Strings
Google provides several search terms that enable you to locate unique web content compiled into search strings. This search command will show you pages containing the exact phrases, using both “blogging” and “writing for us.” This process is both simple and complex; only a handful of modifications are available, but you can combine many different ways. Your creativity is the sole limit.
Follow Those Who Actively Guest Blog
The most effective way to look for exceptional opportunities for guest blogging is to find others who consistently contribute quality guest posts to web sites related to the industry. Most individuals and businesses share their posts through social media profiles.
How Guest Blogging Improves SEO?
Aside from exposure and building relationships, guest blogging also improves the SEO of your website. First of all, through backlinks. The most significant effect that guest blogging will have on your site’s SEO is through the link to your profile. When you add to other websites or create connections where you link to your article, backlinks are one of the most important ranking factors for optimizing search engines and will be for the foreseeable future.
Guest posts usually have a biographical paragraph that speaks of your background and your business. The author typically includes a link that explains their background inside the bio. It’s pretty nice, but you should be able to ask the blogger for a connection in the body of the blog, particularly if it fits the topic, the user, and makes sense in context.
How to Know If It’s A Low-Quality Website?
To estimate its quality, you can spend a considerable amount of time on a website audit. As much as possible, you have to avoid low-quality website because you will only waste your time. So, when searching for your potential blogging partner, here are some factors that you need to avoid.
1.Domain Name and Domain History
Each time you analyze a new website, you should review the history of the domain. Always take a look at the domain name first. Efficient websites typically have decent domain names, which are understandable. Second, check the historic backlink profile of the site with a backlink checker. Finally, review the website itself.
2.Traffic Of The Website
There will be good traffic on reputable websites. You want website links that cater to a real audience. The easiest way to see how a website check is by demanding links to the Search Console and Google Analytics, although that’s not always feasible, and you can use other resources. SERPs (Search Engine Results Pages) will have influential websites. It doesn’t necessarily mean on the first page, but for their essential SEO keywords, and within the top 50, you should see the SERPs website. If the data shown by the tools is not sufficient for you, you may want to check the rankings of some published posts manually.
3.Links
If you haven’t checked the website’s backlink profile during the domain history check, you’ll want to do so before you pitch a site. A good website should have a good profile of the links. One way to find a fantastic website is to test if Google’s domain search question reveals site links. With experience, you should be able to quickly identify questionable websites and not associate them with young websites but of the standard without a clear connection profile.
Frequently Asked Questions
Guest postings are one of the many ways of increasing your web traffic and SEO performance. Let us learn more by answering other frequently asked questions from other people.
How do you write a guest post?
Writing guest posts should begin with searching for content and writing quality articles. Then, make sure to follow all the guidelines of the website where you’re going to write your post. In writing, make sure to voice out your unique ways or writing. Don’t forget to include links to your website and encourage the site to promote your guest blog.
Why is guest posting important?
Guest posting is essential because it helps in increasing web traffic and boosting the SEO of your website. Since some words link to your website, there would be more people who can read your blog. As a result, these actions send signals to Google’s intelligence that your site has authority in a specific niche.
Does guest posting still work?
Guest posting still works, especially if you are starting. However, it would only be useful if you write quality content. Provide solutions and answers to your readers and make it entertaining but informative.
Conclusion
Guest posts can help you rank in search engines, and can give your brand some boost and awareness. However, it still depends on the quality of the content and information that you provide. Instead of promoting, focus on creating quality, and providing solutions to your readers. It is not about the length, the words, nor photos. Quality content is about answers and the context that you want to share.
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