Considering the number of platform providers that use compelling digital marketing strategies, it is essential to ensure that they have ways to access all of the content, data, and social networks.
By the end of this article, we aim to provide you direction and facts that you can follow in adding an agency to your Google My Business listing.
Improving the GMB list for your business will improve your SEO as mentioned and make your company rank higher in many queries, like in Google Maps. It will then allow you to add some tweaks like images and videos that can significantly generate more traffic and gain more attention from targeted audiences, which are suitable for your business.
Adding posts that say you have an event or adding a comment and Q&A section on your page. It has been proven to be an effective way of communicating with your customers.
When you hire an agency associate to conduct some digital marketing operation on your behalf, when it comes to your local SEO efforts, he or she will ask you to them to your GMB or Google My Business listing or account. It will give you benefits for brand awareness and sales activities. However, you can also learn particular business approaches by inputting insights and recommendations for your development by looking at and analyzing your current status and the health of your account if you still need improvements.
What to Know Before Adding an Agency in Your Listing?
GMB listing owner can invite or add a user to handle or own a specific listing. It is also essential to have accurate information in your listing, especially for the name, addresses, and mobile phone numbers you use for contact purposes. You also need to make sure that you don’t have any duplicate information or listing and, as much as possible, provide a complete, reliable profile once they look for your services.
Get updated now and then. To help with all of that, adding an agency is the best option you may take. Before doing so, you should know how to retain a high level of ownership in protecting all your accounts too. That is the number one rule if you will hire an agency.
Remember to be vigilant to any agency that claims that they will manage to create a new account and not following the procedure of providing full access or admin access.
These days, some companies may assert accounts as their intellectual property if they have developed and maintained it on a client’s behalf. And if any case that you will part ways, there is a possibility that you will lose your access to any information about what has performed successfully previously to direct your future efforts.
We don’t want that to happen. More than anything else, it is your right to have full transparency for all the activity and feel secure for your listing, and you would like to have full ownership of your assets even if someone has access to it.
How to Add Owners or Managers to your GMB Listing?
By adding managers or additional users, you are letting that users share the management of listing without sharing personal data. They will have a different access level to the listings.
Note: Only the owner can Add/Remove users, but the owner can remove or add himself too.
- You need to sign in to Google My Business
- Open the location you would like to manage. It is for those who have multiple locations.
- From the Menu, Click Users.
- Then, click on the “Invite new managers” icon in the top right corner of the page.
- Please enter the name of the user you will be adding. You can also use their email address.
- Then, you must select the role of the user in the drop-down. Either it will be the Owner, Manager, or Communications manager.
- Finally, click “Invite.” Once they receive the notification, they need to accept it and automatically make them the owner or manager of the said listing.
Once they accepted the invitation, he or she will receive a confirmation email. All database users will be able to access the names and email accounts of the page owners and managers.
These agencies will then have full access, meaning they will be able to update information if needed. It is very crucial to have accurate data. They will also have the power to answer questions on your page, so you also make sure that they are providing the right information to your customers.
It is crucial to share delicate information or access to anyone especially if we are talking about businesses and assets. What you need to do is to research more before entrusting it to those agencies that can do the job for you. Be familiar with every step you need to take to have a successful listing and try to investigate first for the credentials of the said individuals that will eventually handle and manage your data.