Do all the bases protect your range of online marketing goals? A good set of digital marketing targets covers a variety of different measures. It helps in creating, evaluating, and tracking output across all digital marketing operations.
Here are six common goals that can affect your digital marketing strategy-raising awareness of issues and solutions. It also includes acquiring new leaders and customers and monetizing existing leaders and customers. It may also involve encouraging leaders and customers to build community development and activism.
You need to choose the most appropriate business goals for your digital marketing plan before you execute plans. This way, you will be able to direct your efforts into the right marketing strategies. It’s because you decide what you want to do and use marketing tactics that move the needle on the proper business measures.
How To Get Started In Digital Marketing?
Digital marketing is any tool used to sell a product or a service digitally. Some of the tactics advertisers use include social media, online advertising, email marketing, content marketing, and search engine optimization.
- Owned Content. Owned Media is any internet domain you own from the website, networking accounts, and articles on user-generated content platforms. Some examples are Facebook, Twitter, or LinkedIn.
- Paid Media. Facebook advertising, Google Adwords, banner ads, and any other type of paid online marketing come under the social media group. Online ads can be micro-targeted by specific demographics and other means of targeting websites to meet the potential client.
- Earned Media. Earned advertising is word marketing with a mouth. Facebook references, Marketing ratings, product or service reviews, and updates to guest listings all come under this umbrella. In the realm of digital marketing, a link back to your site is one of the highest forms of online mentions you can get. Another might be an invitation to speak at a conference to keep on spreading the message of your brand.
- Social Media. Social media allows user-generated content to get created. Well-known sites include Facebook, Twitter, Instagram, Snapchat, Pinterest, and YouTube. Usually, these channels are for increasing brand recognition and knowledge and also to encourage interaction with your audience.
How to Setup Digital Marketing Goals?
We have compiled a list of seven digital marketing strategies that can be adapted by marketers to help their teams and businesses grow. At the end of this post, grab your free collection of templates for digital content marketing.
- Increase the awareness of problems and solutions. Online marketing will make prospective customers conscious of something they need. The ads can also allow potential customers to know that your company is offering a solution to a problem— called knowledge of the answer. The goal is to help people know you can take them from the “before” condition, where they have a problem, to the ideal “after” situation, where they have a positive solution.
- Acquire new leads and clients. For most companies, obtaining more leads and clients is a primary objective. Your company will never expand beyond what it is now, without generating new leads and customers. To scale your company, you need to invest in fresh blood.
- Activate leads and clients. If you’ve been in operation for more than a couple of months, you’ve probably got clients who are yet to purchase your product or service. You can use the digital marketing strategy to encourage people to buy from you for the first time, as well as to inform former clients that have not recently bought from you of the value you offer and why they should buy from you again. Such latent leads and clients can be enabled through digital marketing strategies, which help keep your business in mind.
- Monetize current leads and clients. It’s costly and time-consuming to acquire new leads and customers. Don’t hesitate to create digital advertisements aimed at delivering additional products and services to those new clients and leads. Monetization initiatives allow upselling, cross-selling, and other forms of deals to offer more to the best customers and leads.
- New leads and customers on board. New leads and customers warrant special treatment merely because they’re fresh. You need to tell your identity and how to work with what they have acquired. To achieve this goal, you can start by creating content such as welcome emails or welcome packets. This way, you can show to people how to use your product or service, what to expect and where to go if they need help with their purchase.
- Create culture and advocacy. You need to develop strategies and establish advocate groups and brand advocates to push opportunities, leads, and clients beyond a superficial, transactional partnership. Social media, such as a Facebook group or a Twitter page, is one of the most successful ways of achieving this activism. Here people may reach out if they have feedback for your product or service or concerns about it. Through providing an outlet, you help your customer base build a sense of community that leads to increased fulfillment and loyalty.
How To Create Successful Digital Marketing Goals?
There is no physical game on earth that has no clear goals that mean, yet so many organizations are moving forward in digital strategies without defining the main goals clearly. It undoubtedly leads to big fumbling, and even if there’s a win, there’s no documented way you can get there.
I understand why people sometimes lack a target building. The last decade has seen a global rush to have a digital roadmap for every company. Not to say that social media has so many prongs that it can be all-encompassing to find out where to dive in. The unromantic goal-setting process is easily overshadowed.
But in the same sense, as archers would not allow an arrow fly without realizing where they were going, a digital strategy with a series of concrete targets can not get off the field. Most companies go from designing a brand narrative to writing travel maps for the public, but missing the goal-setting part of the process is skipping the component that tells every other aspect of the implementation of the plan.
- Be S.M.A.R.T. This acronym can change the name of your game. It is probably one of the most useful acronyms that you can use to set your goals.
- Specific – When you throw the ball in the general direction of the net, the score is decent, but probably not good enough. The same goes for making goals unique to your digital strategy. If you have a common goal in mind, the staff always has a set of goals to aim for, and the likelihood of successful projects improve. Clear sets of goals improve the continuity of the behavior of your squad and the transparency of decision making. Beware of setting goals that are too ambitious, especially if you can’t accomplish a single digital initiative. Do not equate your organization’s objectives (often more visionary) with your campaign’s targets.
- Measurable – Scores are expressed in percentages, not emotions, and the same goes for the targets of your digital strategy. Metrics are, and for a good reason, the buzzword of the last few years. The C-Suite communicates of numbers: Of terms of the bottom line, the marketing department will interpret outcomes. If something can get measured, you can determine the quality of its success. If you set a specific goal in the digital space that can be measured, you’ll have to look at something when determining whether the campaign was a win or a loss.
- Attainable – Good goals stretch your potential beyond what you usually do – that’s why they’re targets rather than assignments. Yet objectives shouldn’t be that out of control that you’re preparing yourself to struggle. An essential step is to find the sweet spot between an aspirational target and a status quo objective. Understanding what is possible requires becoming mindful of your finances. What kind of funds should you earmark for this campaign? How many workers will be committed to it, and how much money will get invested in this mission alone? Once you start placing indicators targets, you’ll be able to see very quickly if they’re realistic or not.
- Relevant – Of example, getting 300,000 Twitter followers would be awesome. But is this important to your broader business goals? Will 300,000 Twitter followers help if you’re trying to drum up large donations from major philanthropic organizations? It might, but that would certainly not be the first place to go. However, if you’re trying to gather signatures to pass housing and homelessness legislation in the city, then yes, a significant following from Twitter is likely to help. The argument here is not to jump to a social strategy without understanding how that will be important to your company. Every organization— even non-profits — has business goals, and a digital strategy should serve those goals.
- Time-bound – Each game has an ending clock, and so should your digital strategy. No one wants to deal with a potentially purposeful, expansive initiative, which is what occurs when an approach goes uncontrolled without an end in sight. Place a particular time stamp on your goal-say, 18 months-with milestones along the way as targets. You’ll know how to measure a victory this way. The metrics will act as resting points so you can do mini-evaluations and where you need to alter the course. If the targets are clear and measurable, so assessment would be a cinch, of course.
- Putting Your Digital Marketing Plan Into Action – Dedicate a project manager to monitor how the plans are executed. A comprehensive communication process is essential to ensure that you and your staff carry out assignments, remain on track, and do not cause important details to slip through the cracks. Project managers often assist in coordination by decoding the message or filling the gaps of information between the various teams. Technology, of course, also helps to make the job a little simpler. I will consider Basecamp for this. Not only because we use it for our consumers, but also because it functions, has a low learning curve, and is relatively cheap.
It may seem like a chapter from a dull textbook, but describing your digital marketing targets may help coordinate the strategies and tactics to achieve them. Objectives also provide a means for workers to buy into your organization’s mission by inspiring them towards a common goal.