Whether you are looking to expand your market, targeting new customers, or simply working to spread your brand’s presence, you need a website. A well-designed website is crucial in increasing your web conversions. Today, it is one of the most significant key metrics to understand whether you have a well-established digital presence.
People, consumers, and shoppers worldwide are already doing business online. The good news is that you can take advantage of it. Conversion rates will help you evaluate your digital marketing campaigns or social media advertising effectiveness.
What Are Conversions and Conversion Rates?
Conversions happen on a website when a visitor completes an activity that is helpful to your organization. Examples of conversions include signing up for updates or information and filling out a contact details form. It also includes posting information on social media, sharing a blog post, or buying a product or service.
Each website has its own set of conversion actions. But it should align with your business objectives. Ecommerce websites will concentrate more on sales as conversions. On the other hand, a service provider may be searching for more sign-ups to follow up on those leads. The conversion rate is the percentage of people who complete all of the tasks or everything in your sales funnel. Everything that is relative to your website’s total number of visitors.
How to Use Your Website Design to Increase Website Conversions?
Believe it or not, your website’s design can be a critical factor in growing your web conversions. It would be best to employ a professional web design firm. It will help you come up with expert ideas to learn the details. If you want to get started right away, these are some of the ways you can use your web page design to boost conversion rates.
1.Draw Focus to Call to Action (CTA)
Call-to-action or CTA buttons drive web conversion rates by leading your visitors to the next move on your website. Your website design thus generates a desire to click on the button to find out what happens next. There are a variety of strategic approaches to doing this.
For example, web designers use the third-party rule to position the CTA button on a web page. Or they put very few other ways to communicate with the website on a page other than the CTA icon to catch the user’s attention. Some designers use a large border around the button to draw attention away from other web elements.
If you are using a person’s image on the web page, make sure that they are looking at the CTA icon. Research has shown that web conversions increase by more than 80% when the eyes on the image point to the CTA button.
If you want to improve web conversion rates, make sure the navigation is easy enough for users to navigate and collect the details they want to find. If visitors notice that the website has a non-responsive design and navigation, they can leave your website and never go back. Studies have shown that user interface is one of the main factors for conversion.
You must arrange the items on your website so that visitors can predictably access the website. Keep the interface as clean and basic as possible so that users can find it user-friendly and keep coming back to your website.
3.Optimize for Mobile Phones
The days are gone when people search for websites on their computers and laptops. Nowadays, most users rely on their cell phones to do anything and everything on the internet.
Studies have shown that almost 79% of the American population chooses to use cell phones for their Internet use, including website purchases. Therefore, you need to have a mobile website for your company. Otherwise, you may be losing out on many conversions. These are some of the ways to customize your mobile website.
- Integrate a responsive interface for your website. It should tailor to the computer used to access the website.
- Use larger CTA buttons on your website to allow people to access them from their cell phones to use their fingers to click on them.
- Use larger fonts that your audience can read on smaller cell phone displays. If you use tiny font sizes, visitors will need to zoom in or pan through the website to search for information. It could drive your future customers away from your website.
Now that you know what conversion rates are and how you can push them with your website design, it’s time to use your Content Management System ( CMS) to adapt its elements. If you cannot access or use your CMS, you can employ a skilled web design company to build sites that will improve your conversion rates and revenues. Overall, don’t forget to focus on your online marketing efforts.