Article provided by: Advantage IT Services Llc
A New Way to Build Brand Recognition
In days past companies had to devote entire departments to advertising efforts to establish brand recognition. Now small businesses can reach millions of potential customers online at a fraction of the cost by purchasing company branding services from a digital marketing agency. Businesses operating in local markets need a branding company with a solid understanding of the local economy, competition, and growth trajectories. As one of only a few branding providers in the Tri-cities, Advantage iTs offers company branding services throughout all outlying areas in the lower Columbia Valley, including in Richland, Kennewick, Pasco, and more.
Our 3 Core Philosophies of Company Branding:
1. Solid Design
The most visible part of any company brand is its logo, and by extension, its website. Sure, anyone can knock together a DIY web page and have a distant relative draw up a logo design, but the results aren’t likely to stack up next to your competitors’. Maybe you do offer the best standard of service in your industry. By using bargain branding however, your potential customers will make the connection that you’re a low-end service—even if you aren’t—making it nearly impossible to shake off that impression down the line.
“Branding is all about making connections in the minds of potential customers,” says digital marketing expert, Ashley Walters. One look at your logo should be enough to guess what type of services you offer. A solid tagline can remove all doubt. Company branding services can ensure that your brand is not only beautifully designed, but brilliantly effective in conjuring the image you want to present.
One of the hallmarks of an effective brand is consistency— consistency in day-to-day customer interaction, in the frequency of contact, and in the messaging across all online platforms. If you present your company as professional on your website but completely let loose on social media, people are going to notice the disconnect. If you want to impart a little humor into your branding image—and there’s no reason why you can’t—you need to present that same image everywhere. A company branding agency can help you generate the right kind of buzz and steer clear of turning people off.
They can also ensure you’re posting frequently. “Blogging and social media posting are the equivalent of on-air commercials in a digital world,” Ashley says. The more you make people think about your brand the more successful it will be. Finding the time and personnel to keep up a consistent social media campaign can be difficult, if not impossible, for a small business with limited resources. Outsourcing to a digital marketing agency can ensure your brand is always in the back of people’s minds.
It can be hard to find that one special something that makes your company stand out in a service industry, especially in an over-saturated market of providers. Luckily, differentiation can be achieved through online avenues. Do your competitors stick to cold, clinical web design? We’ll use bold colors not typically associated with your type of company to help you stand out. Do your competitors lack social media accounts? We’ll make your dedication to customer interaction the focus of your branding message, emphasizing your willingness to extend beyond the usual customer/provider dynamic and foster true relationships. Do your competitors’ bad reviews express dissatisfaction with online customer service? We’ll add a chatbot to your website and highlight your quick response times.
“The key to differentiation is competitor analysis,” Ashley says. “We want to set you apart online, from your SEO keyword selection and branding imagery to your website functionality.” Company branding services can ensure that your online image doesn’t get lost in a sea of sameness typical of your industry.
Looking for the Best Company Branding Services in Richland?
If you want to achieve a strong brand that ensures the success of your business, Advantage iTs can help. We offer a one-stop solution—everything from company branding services like logo creation and web design, to robust SEO packages and online marketing campaigns. Our company branding services can help you expand in Richland, Kennewick, Pasco, and beyond. Call us today at (702)827-3700 to get started.